Athena Consulting: Dental Practice Solutions


Testimonials

“I would recommend Athena Consulting without reservation to anyone thinking of starting a new dental practice.” Read more

R. Prentice, D.D.S., M.S., Orthodontist




Dental Consulting Articles

January 14, 2011

What makes Athena different?

Athena is all about you: your needs, your goals, your dreams, and how she can get you there – wherever “there” may be. That’s been her mission from the beginning. And that’s what makes her unique as a dental consultant.

So many doctors, dental associations and vendors have asked the question, “What makes you different from other consultants?” The difference is in her approach. Athena does the things the others do, but she customizes her consulting to meet the needs of that one unique practicce. She consults with an office, identifies the things the doctor and staff are doing right and wrong, conveys that information to doctor and suggests changes that can improve the business. She considers that to be the easy part of her job.

But for a lot of dental consultants, that’s the whole job: Sell the doctor on us, get the money, get in, get out, move on, and reel in 10 more clients tomorrow.

Rinse and repeat.

That’s not who Athena is or how she runs her business.

Athena isn’t about herself or the number of clients to whom she can sell her consulting product. Plenty of other firms exist that don’t require a huge personal commitment on the part of every one of their team members. Athena could have been like them, a business that would bring in higher revenue and net profits, without spending 40 weeks per year away from her own family. She isn’t interested in doing business that way, even though it would provide her a good living without the personal sacrifice.

Athena has a passion for dentistry. She wants to teach dentists how to be successful in their business. "Years ago, I learned that each doctor is unique in many ways – in his or her personality, leadership style and definitions of success and quality of life,” says Athena. That’s why her consulting company is not armed with a manual full of forms that she puts in every office and then expects you and your staff to conform to her methods of practice management. Sure, there are some systems that work better than others, but it takes much more than good systems to get you where you want to go throughout your career in dentistry.

Athena has more than 40 years of experience in the dental and consulting fields. I did practice management consulting for a few decades by myself, and over the years I have found it best for the client to have the same consultant and not have to work with a “team of consultants.” This method of consulting brings stabilization to the doctor, the team and the practice. Athena is a pro at working with both established practices in taking them to the next level, as well as providing new start project consulting for those doctors who wish to start their own practice. No matter what stage of your career you’re in, Athena can help you take your dreams and turn them into reality.

Athena has the experience and knowledge to ensure your success. She is always learning about the newest technology and procedures, and she keeps up with the ever-changing world of dentistry in all its specialties.

When Athena has her free, initial phone consultation with you, she won’t be talking about herself but, she is going to talk about you – and do a whole lot of listening. Some of the areas she will discuss are:

 What is your background?

 Why did you choose dentistry as a profession?

 What is your definition of success?

 What quality-of-life issues are most important to you?

 How much money do you want to make?

 At what age would you like to be prepared for retirement?

 Do you want to practice solo or in a group?

 What dental procedures do you enjoy most?

 What dental procedures will you refer out?

 Where do you want to live?

 Where do you want to practice?

 What do you expect to gain from your career in dentistry?

 How do you plan to meet your goals?

 What are your short-term career goals?

 What are your long-term career goals?

 What role, if any, will your spouse take in your practice?

 What are your professional and personal strengths?

 What are your professional and personal weaknesses?

There’s a lot more; the list is far too long to publish here. But every bit of it matters.

When Athena has concluded that initial consultation, she will customize a plan designed to get you where you want to go; from point A to point B in the shortest amount of time, steering around the headaches and costly mistakes.

This is your career and livelihood Athena is talking about, and she takes it seriously. She is Athena. And that’s how she’s different. Your focus is dentistry; her focus is your success.

Let's get started!

To arrange for your free phone consultation, email Athena at: Athena@AthenaEzell.com

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